GENDER EQUALITY
Even a single drop create ripples in a pond. But what happens when a lot of drops hit a pond's surface? Imagine how much bigger that impact would be! Here at TIP, we have set out on a mission to use technology to create an impact in society. We have dubbed this approach as 'Impact Technology'. Catchy ain't it? TIP has embarked on this journey to create awareness in our own quirky way.This is our drop of impact.
REALITY CHECK
The goal of this game is to start building in sensitivity to gender issues at a young age in order to build a new generation that will hopefully form a more egalitarian society in the future. India today is in the thick of grappling with gender oriented issues - ranging from institutionalised sexism to large-scale violence against women. Currently, this is being addressed through jurisprudence, rather than addressing the root of the problem - a cultural predilection towards sexism. To effect true change, change must happen both at a cultural and institutional level.
These attitudes and behaviours are learned. By having the key target audience for Reality Check be children, we are aiming to break the illusion of equality in the hope that children will unconsciously work towards more equitable relations between genders rather than perpetuating the unconscious sexism that is the status quo.
ADVISORS AND PARTNERS
Partner
HOLY COW
Holy Cow Prodcutions was founded in 2014 by Goutham Dindukurthi, alumnus of Carnegie Mellon University's Entertainment Technology. They started the company after gaining experience as a Gameplay Programmer at Ubisoft Barcelona. The team at Holy Cow is united by their love for games and strive to create exciting new entertainment in various genres for multiple platform.
Their team has 20+ combined years experience of working in the video game industry with people from varied backgrounds including alumni from University of Abertay Dundee. Their first game at Holy Cow was an action RPG game called Zenith which was released on PC(Steam)/Xbox One and PS4. They have also worked on an interactive bedtime stories book app called the Bad Dream Brigade which is available on the app stores.
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Sound Hack
AMIT BARDE
Amit is currently a Research Fellow at the EmpathicComputing Lab based at the Auckland Bioengineering Institute, University of Auckland. His research interests at the lab include investigating the use of biosensors such as EEG (Electroencephalograph ) in collaborative Augmented Reality (AR) environments and the use of spatial audio feedback for enhanced information delivery, immersion and presence in virtual environments.
Amit earned his PhD from the HITLab NZ at the University of Canterbury in June 2018. His research explored the use of spatialised auditory and visual cues for efficient information
presentation in wearable devices. Amit also has extensive experience as a sound designer, having worked on a number of short films, theatre productions and corporate campaigns over the last ten years.
He brings a unique blend of artistic flair and technical know how that helps provide a well-rounded understanding of client requirement. In addition to this, he also has experience managing both technical
and creative teams across a range of projects.
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Founder
DIVYA HEGDE
A Google alumna and graduate of Northwestern University, Divya is a serial entrepreneur with a social impact mission.
As the Founder and CEO of The Integrated Penguin (TIP), Divya built a full-service digital marketing agency that now services clients across the globe in a broad range of sectors.
TiP has registered offices in India & NZ. Divya has also consciously ensured that TIP's profile includes marketing for organizations that have a social impact, which include not-for-profit companies and government projects. Her team is working on the creation of an online game to change attitudes toward gender equality called Reality check: By having the key target audience for Reality Check be children, we are aiming to break the illusion of equality in the hope that children will unconsciously work towards more equitable relations between genders rather than perpetuating the unconscious sexism that is the status quo.
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